Steve Wright is a tourism marketing consultant based in Toronto, Canada.  After fifteen years in the public relations, web development and advertising worlds, Steve decided that his true passion lay in tourism.  Compared to selling a product you can't control to a consumer that's tough to identify in an industry where the entire world is your competition and everyone else has bigger budgets, selling cars and shoes just didn't seem like that much of a challenge any more.

To email Steve click here.

Recent clients and projects include:

The Ontario Tourism Marketing Partnership Corporation: Brand Review
Steve conducted a series of industry workshops and worked with OTMP to devleop a new brand positioning for Ontario tourism.

Travel Alberta: Brand Review
In partnership with DDB Edmonton, Steve pitched and won Travel Alberta's Destination Brand Review project.  The results of the review, which included wide industry consultation, were unanimously approved by the Travel Alberta board.

The Hawaii Visitors and Conventions Bureau: Waikiki Re-Branding
Steve led a series of industry workshops and co-authored the HVCB's 5-year strategy to capitalize on the $1 billion redevelopment of Waikiki.  The Waikiki strategic plan can be seen here.

Toronto Tourism: Destination Branding and Tourism Marketing
In partnership with Brand Architecture International and TBWA\TORONTO, Steve helped develop Toronto Unlimited, the city's new destination brand.  Steve continued to work with Toronto Tourism for two years on their domestic and international tourism campaigns.

Banff Lake Louise Tourism: Tourism Experience Workshop
Steve was a facilitator and judge at Get Serious, BLLT's industry conference and workshop designed to help the industry develop new tourism experiences in the region.  Working alongside Jim Gilmore, author of "The Experience Economy", Steve helped participants create innovative new tourism products for visitors to Banff.  Steve continues to work with BLLT and will be a speaker at this year's conference.

The Town of Banff: Visitor Experience Summit
When the town needed to reach consensus on its desired visitor experience, the Mayor's office contracted Steve to conduct a workshop with local entrepreneurs, Parks Canada, municipal representatives and tourism authorities.

For more information, contact Steve here.

Opinions expressed on this website are those of the authors and in no way reflect the opinions of people of sound minds, especially our employers, clients, colleagues and close family members.  There was a guy in Yellowknife one time who gave us the benefit of the doubt, but he'd had a few.